The Value of Adding an OEM Certified Collision Repair Center

Based on current NADA data, only 39% of of dealerships have a collision repair center. So what are the rest doing?

Well, some dealerships are doing nothing. Others have a relationship with a local collision repair provider hoping they have the same core values and deliver the same customer experience that you have achieved through your dealership. But we all know that it only takes one bad experience to set expectations and ruin a relationship. Why take that risk?

Don’t leave your name out of the mix. Offering collision repair services as part of the vehicle lifecycle becomes critical to building a loyal following, eliminating the chance to shop around.

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